THE STUDIO
A clean, minimal white backdrop. Bright and distraction-free for product detail, portraits and campaign images.
Sit down with our Creative Director and Content Strategist.
Brand partners and sponsors help cover the cost.
Invite family and friends to the holiday party.
This round
Get your content shot, sell and show your products, and meet the people you're making it for.
How it works
Fill out the short form: your creative vision, shot list, inspiration, marketing plan and prop needs.
Approved and scheduled brands receive a schedule with their creative meeting and photoshoot times. The meeting confirms your shot plan, props and any rental details.
Bring your products, props, outfits and team. We handle the setup, lighting and capture while you meet your audience and fellow creatives.
The studio & the set
Choose the studio or the set on your application. Minimal staging keeps your brand, products and people the focus.
Mood board
The clearer your references, the closer the final images land. Our guide shows exactly what to send.
Before you apply
Six short sections. Have these ready and you'll be done in one sitting.
Spots are limited for Thursday, December 3 at Vjosa in Bridgeport. Applications open November 12 and close November 20.
Approved and scheduled brands receive a schedule with their creative meeting and photoshoot times. Total: $350 base.
The space
A modern, industrial event space with its own cafe, home to the holiday party, the open market, the studio and the set.
Mood board guide
The examples below come from Natalia's own marketing campaigns, guidelines and creative strategy. For this content shoot, you'll need to send us:
We know how much thought goes into your vision, so share as much detail as you can.
01 · Campaign goals
Tell us your goal, the return you expect, and the numbers you'll use to measure it. Here's an example.
Grow community by increasing IRL engagement
Track saves and reshares on Instagram to monitor what events are shared instead of likes and views
Organic Instagram growth of 25 followers a month through IRL events.
Grow an authentic, engaged community with “yes, and” energy: people I can help, who help each other. Sales, socials and acquisitions come second to people because community is built on trust.
People first.
02 · Example shot list for Instagram
Built from the example board below. Name the shot, how it's framed, the props it needs and the Instagram format.
| # | Shot | Framing | Props | Instagram format |
|---|---|---|---|---|
| 01 | Phones raised all aroundEveryday community members documenting each other |
Full-length, hands entering the frame | You bring | Feed post · 4:5 |
| 02 | Dialogue shotA question as text overlay, like "What are your dreams for the future?" |
Waist-up, red lip and braids, space at the bottom for text | None | Reel cover · 9:16 |
| 03 | Reading on the floorMagazines or books that signal your mission |
Lying down, feet kicked up, low angle | You bring | Carousel · 4:5 |
| 04 | Candid gatheringFamily-gathering energy: tacos, plates on laps, mid-laugh |
Wide, unposed, a little motion blur | Ask us | Reel · 9:16 |
| 05 | Cultural markers up closeHoops, braids, artisan jewelry, cowboy boots, DIY details |
Tight crops, one detail per frame | You bring | Carousel · 4:5 |
| 06 | Analog tech momentVintage computer, VCR or DVDs, glasses, Converse |
Seated, weird angle, no face on the screen | Rental | Story · 9:16 |
| 07 | Mission book stackPurposeful titles with a silk bow for color and texture |
Overhead or low angle, no face needed | You bring | Highlight cover · 1:1 |
Keep these separate from the table: the shots you can't leave without.
Your full shot list can be a Google Sheet, Excel file or Notion page with the columns above. Just send the link so we can review it.
Mood board example
Start with a clear direction.
Pair every photo with what you want to keep and avoid.
Muted colors that mimic natural tones instead of bright colors. Avoid neons. Highlight color through small details, cultural signifiers, and intentional visual communication.
Terracotta, emerald and blues layered with neutrals to signal commercial use.
03 · Pinterest
A few pins from our board: playful poses, everyday props and clean backdrops.








Lighting, sets, poses and color we love. Save anything that fits your brand.
Bring your shot list and mood board into the application.